Let me tell you what's been happening to the traditional portfolio.
For decades, the 60/40 was the default. Sixty percent stocks, forty percent bonds. Stocks go up, you make money. Stocks go down, bonds cushion the fall. Simple, right?
And 2022 proved it — stocks and bonds fell together, and millions of investors who thought they were covered found out the hard way they weren't, according to analyses from CFA Institute and Morningstar.
Porter dubbed this “The Great Inversion.”
But it doesn't make any sense to keep running a playbook that's already failed you. And yet most people are still doing exactly that.
The macro environment appears to have shifted. Inflation still remains elevated above the general 2% target. The old correlations seem broken. Capital-efficient businesses — companies with decades of history, real free cash flow, and pricing power — are viewed as the “new defensive” character traits.
That's the theme. A structural tilt toward businesses that have already proven they can survive anything.
That's what's built into the Porter & Company Porter Portfolio Index ETF (PCPP).
Four engines. Each one built around decades of real market research.
If you haven't checked it out yet, now's the time.
- Matt
Investors should carefully consider the investment objectives, risks, charges, and expenses of the Porter & Company Porter Portfolio Index ETF before investing. This and other important information about the Fund is contained in the prospectus and, if available, the summary prospectus, which can be obtained by calling (347) 852-0548 or by visiting the Fund’s website at www.porterandcofunds.com. Please read the prospectus and summary prospectus carefully before investing.
Distributor: Foreside Fund Services, LLC.
Investing involves risk, including possible loss of principal. The Fund is not a complete investment program and is designed for inclusion in a diversified investment portfolio. An investment in the Fund is not a bank deposit and is not insured or guaranteed by the FDIC or any government agency. Past performance does not guarantee future results, and there is no assurance that the Fund will achieve its investment objective. Shares of the Fund are bought and sold at market price (not NAV), may trade at a discount or premium to NAV, and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. As a newly organized fund, the Fund has a limited operating history on which to evaluate its performance.