Quick question.
If someone offered you a 15% yield, would you take it?
Most people say yes on instinct.
And that instinct is exactly what the income industry is counting on.
Here's the problem. Yield is a rate, not a return. It tells you how fast money is being paid out. It tells you nothing about what's happening to the asset doing the paying.
You can have a 15% yield and a portfolio that's worth less at the end of the year than the start. And you can have a modest yield and finish far ahead. The headline number, the one printed largest on every fact sheet, is silent on the only thing that actually funds a retirement: total return.
So a retiree does the sensible-sounding thing. Reaches for the highest yield on the menu. And ends up optimizing for the one figure most disconnected from how long the money lasts.
The number feels like income. It photographs like income. It just isn't the thing that keeps you paid for thirty years.
Untangling yield from return, and learning to build income measured by what you actually keep, is what I'm walking through in Retirement Income Reinvented: Why Everything You Were Told About Retirement Income Is Wrong — And What Actually Works.
Join me and Tuttle Wealth Partners CIO, Frances Newton, as we get into the details.
It's a free 30-minute session on July 7.
SAVE MY SEAT →
July 7, 2026 · 2PM ET · 30 minutes · Zero cost to attend
Matt Tuttle
This material is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. The views expressed are those of the author as of the date presented and are subject to change without notice. Options trading involves substantial risk of loss and is not appropriate for all investors.
